Greentech Media (GTM) coined the phrase the “grid edge” encompassing exciting renewable energy options on the forefront of the energy movement. Grid Edge World Form is GTM’s largest grid conference, and I expanded it’s brand to focus on intersecting angles, shape edges, and pattern while clearly showcasing research data. Brand elements included a 60 page magazine, a billboard, and web ad campaigns.

Month long billboard campagin on California's Highway 101, running through Silicon Valley

Selected ads from a 3 part multi-week ad campaign